Love, SEx, Business and UX

Love, SEx, Business and UX

About Love

I believe that majority of business owners love their clients, but when it comes to order a mobile app or e-commerce website they forget about it. They create really awesome products and services, build beautiful stores and restaurants. Business owners care a lot about in-shop experience and not too much about e-shop or mobile experience.

We are social creatures, and it’s OK to copy other people. On the other hand, we are entrepreneurs, and we should not forget about our individuality and business specifics. By creating useful, comfortable and understandable user experience for your websites and mobile apps we show love to our clients.

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By creating about useful, comfortable and understandable user experience for our websites and mobile apps we show love to our clients.

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About SEx

SEx cannot happen from the first try. We should master it with every iteration of our business mobile app or website. Remember how you launched your service or product for the first time. I bet on that your product wasn’t ideal from the beginning, but you didn’t give up. You had gathered clients’ feedback, and improved it. I also believe that you still do your business this way, don’t you? Unfortunately, you keep forgetting about SEx.

Why does SEx matter? Because stunning experience (SEx) is what you must deliver in each business app or e-commerce website. SEx is something unique for every company, and you should discover it for your business. Stunning experience for your business app cannot be created by fully duplicating competitors’ mobile apps. This is why you should hire the right mobile appdevelopment company and start from a UX research. I want to emphasize that only UX designer is the professional who will make your app successful. UX designers create SEx for your mobile apps and websites. They design your product from an idea to a real-look prototype of your app. UX designers validate your app users and find out their problems and preferences. After that, they combine researches with your overall business goals and develop custom mobile strategy for your business.

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SEx cannot happen from the first try. We should master it with every iteration of our business mobile app or a website.

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This mobile strategy is the first step towards SEx. Next step is choosing of metric (e.g. sales metrics/indicators), that you want to improve, and building a mobile app prototype. After that step, UX designers start user testing session to validate if your future mobile app really can solve your clients’ problem and improve chosen metric. If first prototype of your app doesn’t improve your metrics than designers rebuild it based on user feedback. They test it again and again. UX designers test your app prototype until it will be ready to improve chosen metric and your clients say “we want it!”.

By the way, building a prototype is a quite fast process in comparison with developing of a real mobile app. Another advantage of a high-fidelity prototype is that you won’t need to explain your developers what application do you want them to code.

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UX designers create SEx for your mobile apps and websites. They design your product from an idea to a real-look prototype of your app.  

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About Business and UX

As I mentioned before, UX is all about solving your business problems and improving your KPIs by combining interactions, features as well as controls, menus, buttons, switches and other UI components, and by placing them in the right place in your mobile app.

Do not even confuse UX with visual design, because it is not the same thing. Here is why.

Finally, iPhone, iPad and Androids apps will make your business more successful, but you should pay attention to SEx.

Leave your comments, email me or catch me on Twitter at @ivanzaichuk 

by Ivan Zaichuk, Founder & CEO of IvZ Solutions