3 Steps to Avoid Failure of Copying Someone's Business Mobile App

3 Steps to Avoid Failure of Copying Someone's Startup or Business App

Let’s discuss some basics

Success of amazing IT-entrepreneurs disturbs minds of people around the Globe. Billion-dollar-lifestyle dreams force people to find shortcuts to riches without giving a true value for a society. But you should be honest with yourself and do not fool yourself with ideas like this one: “if I copy Google I will succeed”. You will NEVER succeed with this approach.

Stop dreaming about creating Google for $10 000 or less, unless you are a genius who invented better search algorithm. If you aren’t genius then be ready to invest million dollars in researches.

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Billion-dollar-lifestyle dreams force people to find shortcuts to riches without giving a true value for a society.

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Another bad idea is to buy a source code of a successful-like mobile app, and redesign it. Moreover, it becomes worse when you treat it like a ground-braking product, and start to waiting for money avalanche. The only person who earns is a guy who sold you a source code, because with the code he gives you a fake hope of being rich & successful. The majority of people have no idea how does a proper source code must look like, so just stay away from these guys.

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Another bad idea is to buy a source code of a successful-like mobile app. The only person who earns is a guy who sold you a source, because with the code he gives you a fake hope of being rich & successful.

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I want to talk about software in business development. The main idea of my company is to help business people (mostly SMEs), to succeed from using modern IT technologies, but sometimes businessmen forget that and start to drown in fantasies about copying competitor’s ideas.

Since I’m the CEO of Mobile Application Development Company, and we design and develop apps for business, I want to talk about this particular segment.

It’s Okay to copy someone’s ideas, but do it in the right way. What I suggest to do is to rethink your competitor’s mobile app and properly adjust it to your company’s needs, instead of “How much does it cost to create the same app as…?”

Another approach is to conduct value chain analysis, and find opportunities within problem sectors, and solve them with reliable & proven software solutions.

I will explain some approaches below.

3 Magic Steps +1 Bonus for Business Owners

1. Find a Market

If you are business owner then you already have people who need apps to solve their problems. All you need to do is to divide them on different categories under the-same-problem-struggling criteria.

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Clients’ problems = opportunities to make more money and stand out from your competitors.

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2. Find a Problem [or hire a UX designer]

More problems you will find then more you will solve. More you will solve then more money you will make. At this step concentrate only on your clients’ problems and do not think about possible solutions. Clients’ problems equal opportunities to make more money and stand out from your competitors.

3. Test a Solution [definitely hire a UX designer]

Design your app by creating detailed UX Outline of software’s functionality and interactive prototypes. Test it on your clients who suffer alone in the dark without your solution, and improve your app prototype based on user feedback. Do not stop improving your app until you get the feedback that problem is solved properly. Now it is time for designers to design and programmers to code.

4. Enjoy the Result [MANDATORY]

Your software is available at iTunes or at the Web… At this step you will definitely feel the feedback and see results in the form of higher revenue or any other chosen KPI.

Caution for Startupers 

If you are a stratuper then you should definitely start from a certain Problem (or from its finding), and then validate a Market to find out how many people are ready to pay for your solutions. The last point is testing of Your Solution (or a Product), to find out if it is really works and solves someone’s problems.

Thank you for attention and let your entrepreneurial mind guides toward truly money-making solutions. If you have questions or problems then feel free to ask. All the contact stuff you will find below.

Leave your comments, email me or catch me on Twitter at @ivanzaichuk 

by Ivan Zaichuk, Founder & CEO of IvZ Solutions

Thanks @lauraklein  for some ideas that I used in this article. Read her books)