Coffeepot: The 1st Effective Mobile App for Coffee Shops

Coffeepot launch screen

Coffeepot: the 1^st Effective Mobile App for Coffee Shops

NOTE: “This is the general idea of the iPhone app for coffee company, but we are here to build and adjust it to your business needs. ”

Short description of Coffeepot app

Developing of a truly efficient mobile app for small business could be the real headache for its owner, especially if he has never had such experience before. In previous article, I described useful triggers that can be used in a business mobile app. Coffeepot is app idea which absorbed the most useful triggers and could be applied to a coffee shop business development. For coffee people: Coffeepot app allows people to buy coffee from their cell phones, and it also unites the coolest features of the most popular coffee apps. For coffee shop owner: It allows to sell more coffee and retain more customers. Let’s take a look at this case closer.   

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For coffee people: Coffeepot app allows people to buy coffee from their cell phones, and it also unites the coolest features of the most popular coffee apps. For coffee shop owner: It allows to sell more coffee and retain more customers.

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All you want to know about Coffeepot app project

After brainstorming in the office of IvZ Solutions, I created sketches of the mobile app for coffee shops. Coffeepot is the name for it. The first hypothesis that I used to create the graphic implementation of my idea sounds like that: “Gather the coolest features from top-10 coffee apps”. This hypothesis will be the cause why people will use Coffeepot. Research of strengths and weaknesses of top apps and their users’ feedback brought results. I found 8 problems that users (your clients) face while using these apps. All together this problems influence on important business metrics such as revenue, comfort of service and brand awareness. Here they are:

Problem#1: Clients have to use minimum 10 coffee apps that cover all their needs.

Problem#2: Clients can't place orders directly from an app (they can't buy coffee on-the-go).

Problem#3: Clients should have an opportunity to know the latest news from their favorite coffee shop.

Problem#4: Clients must be informed about all special offers (hot offers) from their favorite coffee shop.

Problem#5: Clients can't store their discount card data in an app, and if they forget a card at home then they are not allowed to use their discount.

Problem#6: Clients can't share information about their favorite drinks and hot offers from their favorite coffee shop with their social friends.

Problem#7: Clients (Coffee runners) can't create a list of their friends/colleagues' favorite coffee drinks.

Problem#8: Clients can't find the nearest coffee shop (if it's small chain).

The solution of problems that I've described above you will find on the picture below.

Coffeepot: #1 Home screen

 This application should be developed for next devices iPhone, iPad and Android phones and tablets, and, of course, web app. Web app is an app that runs in web browser. In our case it has two display modes: Admin Panel and Client Panel. Admin Panel allows to edit menu, add news, organize and launch targeted marketing campaigns, and to view customers’ preferences and personal data. Client Panel duplicates all functions of Coffeepot mobile app and it syncs customer’s data across all his phones and tablets.

Short description of potential users is here:

Clients (Coffee Lovers)

Age: 18-40 Men/Women: 45/55 % Familiar with technologies (active smartphones and Internet users) Terms of using: free OS: iOS 6-7, Android 2.3 - 4.4 + Web App

Join Coffeepot Team!

About good old triggers

In this project I used such triggers as Hot offers, One-Touch-Buy button,  Favorites, Social share triggers, Store locator, Basket procrastinators. That star team of triggers came from the best coffee apps and, of course, from trigger-based marketing. Triggers are tools that help you in returning of investments in a mobile app, increasing of your company’s net profit, acceleration of your brand awareness and improving of your customer service. You can read more about triggers in my previous article.

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Triggers are tools that help you in returning of investments in a mobile app, increasing of your company’s net profit, acceleration of your brand awareness and improving of your customer service.

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Short stories  from Coffeepot users

Let’s divide our main goal – creating of effective business mobile app into eight small goals and try to find fast and effective solutions for them.

Story#1: Users need always to jump between different apps to use various features.

Coffeepot must have all needed features out of the box .

Story #2: Users can’t buy coffee on-the-go with their smartphones or tablets. The result is that they have to stay in waiting lines, especially in the morning time.

Coffeepot should have feature that allows users to pay on-the-go with their debit/credit cards and set the time when they will pickup their drinks. Monetization module is a necessity in this case. 

#3, 4 Coffeepot news feed

Story #3: Users don't know about the latest news from a coffee shop because their favorite Gmail classifies news letters to a folder that they rarely open. 

Coffeepot should have built-in news feed with push notifications. Users should be allowed to turn off notifications manually. Coffeepot must also have the indicator that informs users about new & unread news. Web app admin panel allows coffee shop owner to upload the latest news.

#4 Coffeepot indicator

Story #4: Users don't know about the hottest offers and special deals from a coffee shop because their favorite Gmail assorts promo letters to the folder that they rarely open. 

Coffeepot should publish information about hot offers on the home screen of the app and duplicate it to built-in news feed and push notifications. Users Should be allowed to turn off notifications manually. Coffeepot should also use an indicator that informs users about new & unread hot offers. Web app admin panel allows coffee shop owner to upload information about hot offers and special deals.

Story #5: Users should always carry a discount card everywhere they go. If they lost or left a card at home then they wouldn’t get a discount immediately, when they most need it.

Coffeepot should duplicate a discount card by storing data inside the app + send data in a cloud. Using of QR codes or bar-codes can solve the problem of a lost card: cashier can read a bar-code directly from a smartphone screen. NFC is also welcomed.

Story #6: Users can't share information about their favorite drinks and hot offers  on-the-go with their social friends. They have to type a small text or make a photo and then share it.

Coffeepot should allow easy social networks integration, each news from the feed must be ready for sharing. One social button - one share.

Story #7: Users should have an opportunity to create lists of different coffee drinks based on preferences of their friends or/and colleagues. People should have an opportunity to create that lists in a few quick touches.

Coffeepot should allow to create and store different lists + allow to share them with social friends. Basic coffee shop menu is preinstalled in the app + coffee shop owner could update a menu with new items from the Coffeepot web app.

Story #8: Users feel uncomfortable with searching of the nearest favorite coffee shop on-the-go. They must google address and then launch Google maps to find it.

Coffeepot should have Google maps integrated in the app and one simple button "Find Shop".

Together we have solved eight problems of your customers and it’s time to act. We search, we analyze, we solve.  

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We solved eight problems of your customers and it’s time to act. We search, we analyze, we solve. 

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Coffee Shop Owner? - It’s your turn!

Creating of such kind of mobile app project is a big hole in a marketing budget for a small or mid-sized company. The Coffeepot project will cost you more than $50 000. It includes web app, mobile apps for iPhones, iPads, Android phones and Android tablets. We know that price is high for you that is why we (IvZ Solutions) decided to cut the costs. What if you could own the Coffeepot for just 5-7% from the final price. The only way to make that price real is to group in the big like-minded team. 

Coffeepot Sign up / Login screen

JOIN COFFEEPOT TEAM

What will you get:

•        Profit-making business and marketing tool for iPhones, iPads, Android cell phones and tablets

•        Augmentation of  your key metrics: net profit, brand awareness and comfort of service

•        New customers acquisition

CLICK ON THE LINK BELOW

Join Coffeepot Team!

What’s Next?

We will gather the team of 30+ members. Together we will create the perfect application for your customers.

How we are going to make it:

•        We will test the Coffeepot on real customers

•        We will tune up each trigger in the app

•        Design-Test-Design-Test until we will get the best mobile app for coffee shop.

Leave your comments, email me or catch me on Twitter at @ivanzaichuk 

by Ivan Zaichuk, Founder & CEO of IvZ Solutions LLC