Mobile Apps for Business: About App Effectiveness and Marketing Triggers

Mobile Apps for Business: About App Effectiveness and Marketing Triggers

Effective business mobile app is…

Effective business mobile app is the business tool that performs marketing or sales functions (or both), and which is presented in the form of a mobile app with useful features and content for its end-user (customer). In other words, you sell,  advertise your goods or services while people enjoy your mobile app. Main idea is: first, you give value and then ask for business.  

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In other words, you sell,  advertise your goods or services while people enjoy your mobile app. Main idea is: first, you give value and then ask for business.

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Secret ingredients for winner mobile app (triggers list)

Trigger is a certain element which will cause augmentation of efficiency of your app, website, advertisement or sales method after integration with it.

We know that any business could be described by a sales funnel and pure statistics while a trigger is the thing which improves sales funnel conversion rate. Triggers influence on conversion rate by increasing number of people who made targeted action (e.g. bought something), in other words, they augment your company’s revenue.

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Triggers influence on conversion rate by increasing number of people who made targeted action (e.g. bought something), in other words, they augment your company’s revenue.

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We can go through the list of most useful triggers that could be applied to iPhone app or Android app. Here they are:

- Discounts or Special Mobile Offers, Hot Offers

People love discounts and if you are going to offer them extra discounts for using your app they will appreciate it. It’s like to hire personal sales agent for every client, who will remind them about your company in unobtrusive way. For example, by combining regular plastic discount card with mobile app you will get interactive card. It will give your customers advantage of regular plastic card, plus it won’t let them to miss any of your special deals. More discounts = more overall sales.

- One- Click Touch-Buy Button

How’s about to let your customers to buy your commodities or services in one touch. I bet on the fact that you enjoy the comfort of one-click-buy process which was brought to you by big colorful “Buy Now” button in your favorite online store. Now is the time of One-Touch-Buy button in your app. Comfortable and easy way for your customers to do shopping on the go. Must have trigger: just take a look at the diagram of usage of iPads, iPhones and Android cells in shopping activity.

USA: Using of mobile devices in shopping activity, 2013

- Buyers Behavior Tracking

Using of behavior trackers in your app will be another powerful trigger in ‘Your company’ iPhone app. Everyone saw these trackers on popular retail websites, they looks like a separated block with name “You recently viewed this:” or “You recently bought this item. You also may be interested in that item” and so on. Put it in your mobile app to sell more of your items.

- Whishlists, Bookmarks and Favorites

I believe that you don’t mind if your customers will create lists of your goods, and share it with their generous friends and relatives, do you? It’s a simple purpose of a wishlist and this tool heats your customers’ desires all the time. You can heat it up more by offering discounts on things from the wishlist. Small notifications in their iPhones and iPads will inform about mobile offers, extra discounts on the thing from the wishlist. Bookmarks is another trigger to operate with. Offer discount on the most viewed thing from the entire bookmarks and close the sale. Favorites is the second coolest trigger after Wishlist. It works perfectly with things that you buy on a regular basis.

- Basket procrastinators

I give you a simple example on how does this trigger work: “You have 1 items in your basket and we are happy to offer you …(discount, free shipping, 24-month warranty etc.) “.

- Social Sharing

Let your customers share information about your services or commodities with their social friends (your potential customers). Pay them back with bonus offers or extra discounts. It’s the win-win strategy. For instance, you can offer bonus to visitors who check-in in your store or café by social plug-in in your mobile app.

- Store Locator

Another must have trigger if you are, for example, store chain owner. People should have feature to find your stores easily, without Google help.

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The greatest thing about triggers in mobile apps is that we are allowed to import ones from the Internet and combine them with iPhone or iPad hardware. This combination provide us with cutting edge marketing tools and this is just a beginning.

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Conclusion: Triggers in mobile app design and development

The greatest thing about triggers in mobile apps is that we are allowed to import ones from the Internet and combine them with iPhone or iPad hardware. This combination provide us with cutting edge marketing tools and this is just a beginning. Business should adopt modern technologies to stay on the leading position of its industry. Mobile apps was designed to help with this goal and triggers are inseparable part of this powerful business tools. On the other hand, they also can help to improve your company’s service, automate a certain part of customer service experience and as a result bring valuable service to your customers.

What’s Next?

In the next post we will start to look closely at a structure of a mobile app for a certain type of business sector. I plan to start from the coffee shop iPhone app. I will give you some common sketches of it and detailed information about triggers for this kind of app, I will also provide you with information about unique value for its end-users (the reason why people will use it). I will share information that you may want to use in such kind of project, to make the final mobile app efficient and profitable for your company. If you have any other suggestions for what type of business sector I should choose then feel free to share them with me.

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by Ivan Zaichuk, Founder & CEO of IvZ Solutions LLC